Areas of emphasis

At the Hugh Downs School of Human Communication, we explore the role of human communication in everyday life. As a student, you will learn how to communicate effectively, whether with one person or large, diverse groups. Our courses give you the tools to understand, analyze, and respond to communication problems and opportunities, from interpersonal relationships to workplace teams to civic and cultural groups.

Areas of emphasis help you choose courses that fit your interests and career goals, and give you language for describing what you study and why it matters.

Select two of the five areas of emphasis below and complete both required core courses in each.

  • Communication and Healthy Relating
  • Workplace, Organizational, and Leadership Communication
  • Civility, Advocacy, and Engaging Publics
  • Communication, Creativity, and Performance
  • Communication Across Cultures

Communication and Healthy Relating

Healthy, sustained relationships require effective communication. This area of emphasis focuses on the many ways communication creates, maintains, and transforms nourishing relationships across contexts, including family, romantic, friendship, and work. It prepares students to be more aware and effective relational partners, both personally and professionally. It can prepare students for careers in social and family services, human resource management, counseling, conflict mediation, sales, event planning, corporate training, non-profit organizations, and management. Some students go on to graduate school in communication, psychology, counseling, or sociology.

Required core courses
COM 110 or 310Elements of Interpersonal Communication or Relational Communication
COM 410Interpersonal Communication Theory and Research
Recommended elective courses
COM 230Small Group Communication
COM 263Elements of Intercultural Communication
COM 310Relational Communication
COM 312Communication, Conflict, and Negotiation
COM 316Gender and Communication
COM 317Nonverbal Communication
COM 327Civil Communication
COM 411Communication in the Family
COM 452Communication and the Art of Happiness
COM 394 or 494Relevant Special Topics Courses

Workplace, Organizational, and Leadership Communication

Civility, Advocacy, and Engaging Publics

Culture and institutions, our values, structures, ideas, and practices, are created, challenged, and maintained through communication. This area of emphasis focuses on how ideas are developed, disseminated, advocated for, and adopted. It prepares students for professional speaking, public information roles, community organizing, non-profit leadership, advertising, public relations, diplomacy and foreign service, and political communication in both domestic and international contexts. Students interested in this emphasis should also consider the Certificate in Civil Communication. Some students go on to law school or other graduate study.

Required core courses
COM 321Rhetorical Theory and Research
COM 421Rhetoric of Social Issues
Recommended elective courses
COM 222Argumentation
COM 316Gender and Communication
COM 320Communication and Consumerism
COM 323Communication and Popular Culture
COM 325Advanced Public Speaking
COM 326Court Room Oratory
COM 327Civil Communication
COM 426Political Communication
COM 394 or 494Relevant Special Topics Courses

Communication, Creativity, and Performance

Communication, at its core, is a creative enterprise. This area of emphasis focuses on the performative nature of communication and the use of creative, aesthetic responses to reach diverse audiences. It prepares students for careers in performing arts, event planning, teaching, advertising, public relations, training and development, marketing, consulting, non-profit leadership, and community organizing. Some students go on to graduate school in communication, the arts, or related fields.

Required core courses
COM 241Introduction to Oral Interpretation
COM 442Identity, Performance, and Human Communication
Recommended elective courses
COM 194Special Topics: Creativity and Communication
COM 281Communication Activities
COM 341Social Contexts for Performance
COM 441Performance Studies
COM 445Narrative Performance
COM 446Performance of Literature Written by Women
COM 394 or 494Relevant Special Topics Courses

Workplace, Organizational, and Leadership Communication

Organizations are built and transformed through communication. Effective workplace communication and leadership are crucial to success in any organization, business, or team. This area of emphasis builds insight into how communication and leadership create effective, just, and responsive workplaces. It prepares students for careers in business, consulting, sports management, social media, marketing, technology, human resources, civil service, research and development, conflict management, and leadership, at organizations ranging from small businesses and sports teams to multinational corporations, consulting firms, government agencies, educational institutions, or non-profit organizations. Some students go on to graduate school in communication or business.

COM 250Communication in the Workplace
COM 450Organizational Communication

COM 230Small Group Communication
COM 259Communication, Business and the Professions
COM 312Communication, Conflict, and Negotiation
COM 319Persuasion/Social Influence
COM 377Communication, Terrorism, and National Security
COM 400*Intercultural Business Communication
COM 414Crisis Communication
COM 430Leadership and Group Communication
COM 452Communication and the Art of Happiness
COM 453Communication Training and Development
COM 394 or 494Relevant Special Topics Courses

Required core courses

COM 250Communication in the Workplace

COM 450Organizational Communication

COM 230Small Group Communication
COM 259Communication, Business and the Professions
COM 312Communication, Conflict, and Negotiation
COM 319Persuasion/Social Influence
COM 377Communication, Terrorism, and National Security
COM 400*Intercultural Business Communication
COM 414Crisis Communication
COM 430Leadership and Group Communication
COM 452Communication and the Art of Happiness
COM 453Communication Training and Development
COM 394 or 494Relevant Special Topics Courses